Digital Marketing Specialist for SEO Optimization
Search Engine Optimization or SEO optimization is to increase the position of a web site in the search result of search engines without the use of paid methods such as banners, viral marketing or sponsored search results. While there are many effective methods of SEO optimization, only some of these methods are in fact allowed. It is highly recommended that you utilize a digital marketing specialist to use the most effective methods that are white hat. The rest are referred to as black hat SEO optimization and are usually removed of the search results index when their SEO methods are discovered.
Black hat techniques include such things as keyword stuffing, link farms and article spinning. Keyword stuffing, though now extinct, was a popular way of SEO. It used a method of repeating the keyword several times through a web page to increase the number of hits. However, the keywords are not visible to the visitor since they are carefully hidden all over the site. The keyword would sometimes be typed several times on a background the same color as the text. This made sure that the text was invisible yet increased the number of hits to the site. Link farms on the other hand were a related group of web sites that were interlinked to each other. This meant that a user would always end up at the targeted sites. The large number of sites within the group made sure that the target site would receive many visits. Article spinning is typically the use of plagiarized content that can be found on other sites on the worldwide web. The content was rephrased and edited before being published to attract the same number of hits as the original article. All these methods are unaccepted and can have a bad affect on your web site.
White hat SEO optimization techniques are approved by search engines and do not result in the site being removed from the indices of the search engine. These SEO optimization methods include writing original content for the web site including possible keywords according to the SEO requirement. Since the content is original and the keyword is repeated with regard to SEO standards, this method is completely safe to increase the index position of a web site. A digital marketing specialist will make sure only white hat methods are utilize to protect his or her reputation. Another method is to cross link the pages of the same site. A larger number of cross links between the pages will increases the position of the web site. The highest number of cross link will be to the most important page of the site, therefore, increasing the visits to the site.
When designing your web site it is always best to use White hat SEO optimization instead of black hat SEO optimization since it is safer and guarantees the success of your web site. Other SEO optimization methods are paid methods such as viral marketing, which advertises your web site on other web sites for a fee.